Equisure

.branding.brand strategy.web design.ui/ux.visual identity,

Simplifiedprotectionforglobalexplorers—yourpassporttosafety.

Let’s start with a little background, Equisure is an insurance company that is focused on making sure that young people relocating or traveling abroad have easy way to make sure they are safe

Our main goal was to create a brand that would stand out in the insurance market. Because Equisure's offering is primarily targeted at young individuals, we could afford to have a more open and non-conventional communication style, moving away from the boring industry standards

*#Challenge - *

Breaking away from the conventional and often dull communication style typical of the insurance industry. Our goal was to develop a vibrant and engaging brand that would resonate with young people relocating or traveling abroad

*#Solution - *

Adopting a more open and non-traditional communication style, utilizing bold visuals, dynamic typography, and relatable messaging. We designed a user-friendly website that is both informative and visually appealing, making it easy for young users to navigate and find the information they need.